What’s the difference between a vision and a hallucination?
It’s in how many people see it. Think about that. As a leader, you need to set the vision for your company. And you need to support your employees in seeing the same vision and knowing their role in making it a reality.
Strategic communication is the key towards helping employees see the vision and engage in it.
For the last 3 months, I’ve been touring Göteborg, Malmö and Stockholm as part of utbildning.se’s Leadership Day. Nearly 900 leaders in the three cities came to the seminar to hear about different leadership topics. JG Communication’s topic was 6 Secrets to Successful Strategic Communication.
How are we defining strategic communication? It’s when communication is connected to the business goals. It’s when you use the power of internal communication to get people engaged. And it’s when you tailor your communication for the target audience in a way that looks, sounds and feels engaging and relevant for them.
Engaging with all the leaders at the Leadership days has been a rewarding and informative experience. Those of you who attended made it clear that communication is a hot topic and that you really need tools and inspiration to help you as a leader. 
So tell me, what secret will you use in your work? What would you like to hear about next time? Post your comments below or send me a mail! And stay tuned. I’ll upload a mini-video of the seminar later in December…….
I would love it if you talked about the importance of having a good brand strategy and what a brand strategy could consist of! Maybe five arguments to convince the management team?
Hi Erika! That’s a great idea. We often hear from our customers that their biggest challenge is getting management buy-in. This is especially true with communication. How do you get management to understand the business value in communication–whether that’s branding, internal communication or training. I like your idea–maybe a ”Top 10 Tips for Communication that Convinces”?
Or if it’s a focus on branding, ”The Business Value of Branding: And how to get buy-in from the person with the budget” (It’s a little long and a bit like a tongue-twister….but the idea has potential!
Those are great ideas! I can imagine that the biggest challenge a lot of times is getting management buy-in. Convincing them the business value of branding I think is quite common