It’s in how many people see it. Think about that. As a leader, you need to set the vision for your company. And you need to support your employees in seeing the same vision and knowing their role in making it a reality.
Strategic communication is the key towards helping employees see the vision and engage in it.
For the last 3 months, I’ve been touring Göteborg, Malmö and Stockholm as part of utbildning.se’s Leadership Day. Nearly 900 leaders in the three cities came to the seminar to hear about different leadership topics. JG Communication’s topic was 6 Secrets to Successful Strategic Communication.
How are we defining strategic communication? It’s when communication is connected to the business goals. It’s when you use the power of internal communication to get people engaged. And it’s when you tailor your communication for the target audience in a way that looks, sounds and feels engaging and relevant for them.
Engaging with all the leaders at the Leadership days has been a rewarding and informative experience. Those of you who attended made it clear that communication is a hot topic and that you really need tools and inspiration to help you as a leader.
So tell me, what secret will you use in your work? What would you like to hear about next time? Post your comments below or send me a mail! And stay tuned. I’ll upload a mini-video of the seminar later in December…….