Tone of voice is a vital component in your content strategy. It is a great way to get people thinking about the “personality” of your company. The language and the tone you use let people know if you are conservative, adventurous, personable, reserved, open or exclusive. One of the most interesting exponents of tone of voice, Scottish brewer BrewDog, has opened a bar just round the corner from our office.
Skanska, one of the world’s leading project-development and construction companies, has selected JG Communication as its partner for two digital content projects: strategy and content production for social media, and a comprehensive global analysis of the structure of the information presented on its intranet.
JG Communication has been commissioned to develop Swedish pharmacy group Apoteksgruppen’s website, a common portal for all of the group’s 157 pharmacies. The assignment includes outlining the customers’ needs, giving advice and producing a content strategy and content plan for 2013.
As a manager, you need to communicate where your company is headed and how it will reach its goals – in a clear and convincing way. Then you and your employees need to transform your strategy into reality. It sounds great, but how do you do it?