Blog and news from JG Communication.
A blog is one of the best content marketing tools around. An effective sales channel, it helps you to be seen in search engines, and it allows you to build your brand and offer concrete benefits at the same time. That’s four reasons for having a blog. Now read on to discover seven more…
An old truth in the world of branding is that “culture always beats strategy.” If a company’s strategy is not in line with its culture, the strategy will always lose out. It’s hard to change what is deeply rooted in a company, and from a branding perspective there is rarely a reason to try. Instead, it’s all about including and starting out with your culture when you build and develop your brand.
We are social animals. We spend time with family and friends, and enjoy it. (Well, normally. Christmas can be a bit trying.) Solitary confinement is one of the most extreme forms of punishment in the developed world: withdrawal of the privilege of being with others is close to the ultimate sanction.