Buzz

Blog and news from JG Communication.

2013-05-21

Hair of the dog: when your tone of voice is a bark

Tone of voice is a vital component in your content strategy. It is a great way to get people thinking about the “personality” of your company. The language and the tone you use let people know if you are conservative, adventurous, personable, reserved, open or exclusive. One of the most interesting exponents of tone of voice, Scottish brewer BrewDog, has opened a bar just round the corner from our office.

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2013-05-07

LinkedIn content-strategy group launched

Content strategy is all about having a plan for everything you publish in your own communications channels. It is becoming increasingly important for companies and organizations to have such a plan for their communication and marketing work. JG Communication has launched a group on LinkedIn for those who are interested to discuss and share their knowledge about content strategy.

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2013-04-12

Who was more creative, Lennon or McCartney?

Recently, I had a long discussion with colleagues about creativity. What kind of environment is most inspirational? What frame of mind should I be in? Will ideas just come, or should I try to muscle them out? It reminded me a lot of the debate between two of the greatest creative minds in music history: Lennon and McCartney. Read more

2013-04-09

Content marketing – for companies of all sizes

Companies such as Red Bull and Coca Cola often come up during discussions about content marketing. They are great examples of companies that market their brand using content, but most companies have neither the scale nor spending power required to do this in the same way. That’s why I’d like to highlight an excellent example of how a small business can succeed with content marketing, and to offer a few tips on things worth considering.

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2013-03-26

Five ways to help you play the LinkedIn game

LinkedIn is becoming increasingly important as a channel, both for individuals and for companies. The social networking site’s focus on people’s professional life means companies can present themselves as attractive partners and employers there. For the individual, it is a platform to use for recruitment purposes as well as for building a career profile. But for you to get the most out of LinkedIn, your profile needs to look good. So, here are five basic tips to help you.

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