Tone of voice is a vital component in your content strategy. It is a great way to get people thinking about the “personality” of your company. The language and the tone you use let people know if you are conservative, adventurous, personable, reserved, open or exclusive. One of the most interesting exponents of tone of voice, Scottish brewer BrewDog, has opened a bar just round the corner from our office.
Content strategy is all about having a plan for everything you publish in your own communications channels. It is becoming increasingly important for companies and organizations to have such a plan for their communication and marketing work. JG Communication has launched a group on LinkedIn for those who are interested to discuss and share their knowledge about content strategy.
In late 2012, JG Communication received an assignment to help produce the Ombudsman for Children in Sweden’s annual report for the second consecutive year. This year’s report covered children and young people who are under arrest or held in custody.
What do the terms content marketing and inbound marketing mean? Are they synonyms or are they different? Here is a brief explanation of the terms, as well as some new information about what works in the digital marketing domain.
The new name embodies the group’s Nordic identity and presence in the region. Nordic Morning comprises 14 companies specializing in several areas of communications and serving customers in the Nordic region.
Storytelling goes way back, to the dawn of what we call civilization, and then some. It has always been a great way to communicate, largely because it fits in with how our brains work. People remember stories, and have done for thousands of years. Read more
Recently, I had a long discussion with colleagues about creativity. What kind of environment is most inspirational? What frame of mind should I be in? Will ideas just come, or should I try to muscle them out? It reminded me a lot of the debate between two of the greatest creative minds in music history: Lennon and McCartney. Read more
Companies such as Red Bull and Coca Cola often come up during discussions about content marketing. They are great examples of companies that market their brand using content, but most companies have neither the scale nor spending power required to do this in the same way. That’s why I’d like to highlight an excellent example of how a small business can succeed with content marketing, and to offer a few tips on things worth considering.
Good content comes in many shapes and forms, and we can often find the source of this content all around us. One such source of potentially fantastic content is all the information and data in its various forms that we gather and have readily accessible. Here are some interesting and creative ways to present data.
LinkedIn is becoming increasingly important as a channel, both for individuals and for companies. The social networking site’s focus on people’s professional life means companies can present themselves as attractive partners and employers there. For the individual, it is a platform to use for recruitment purposes as well as for building a career profile. But for you to get the most out of LinkedIn, your profile needs to look good. So, here are five basic tips to help you.