Using webcams for better marketing
EyeTrackShop measures the reach of your brand by tracking eye movements using a webcam, with the help of eye tracking. But who are the site users who’ve agreed to be tracked this way?
Five tips for tight writing
Here are five quick tips to add a new dimension to your texts and to refine your communication.
- Remove unnecessary words, even if it’s just one.
- Avoid wordy clauses at the beginnings of sentences. You can usually get your point across in the middle of a sentence using fewer words.
- Join sentences that belong together. A comma and an “and” can tighten up your text.
- Be critical when you evaluate the content. If you have an unimportant point, remove it.
- Avoid using too many adjectives. One is always enough.
To find out more about how we can help your company improve its external and internal communication, contact Lars Isaksson, 08-588 330 33
“Internet Explorer users have lower IQs”: what can we learn from this hoax?
Earlier this year, a rumor spread online about a survey on the relationship between people’s IQs and their choice of web browser. The survey concluded that people who used Internet Explorer (IE) had the lowest IQs, while Opera users had the highest. Those still using Internet Explorer 6 had the lowest IQs of all, and IQs rose gradually, increasing in line with newer versions of the browser. But the IQs of those using all versions of IE were at the bottom of the list.
Who’s in charge of social media?
I was talking social media at a network meeting for marketing and communications managers just the other day. They had put together a wish list of what they wanted me to address. The first two points on the list were no surprise, as these questions are at the top of most communications managers’ agendas:
Leadership and knowledge-sharing bring increased profitability
Effective leadership, support during change processes, and knowledge-sharing are key factors for companies that want to improve their competitiveness and profitability.
How do you use communication to get results?
As a manager, you need to communicate where your company is headed and how it will reach its goals – in a clear and convincing way. Then you and your employees need to transform your strategy into reality. It sounds great, but how do you do it?
Why content matters in social media communication
You know the saying: “If you don’t have anything nice to say, don’t say it at all.”
I’d like to apply this saying to the social media world, minus the “nice” part. The point is that without relevant content that gives your audience something useful, entertaining or meaningful, social media iniatives fall flat.