We are a communications agency. Using words, sounds and images, we help you to create relevant conversations.
In today’s age of social, companies no longer have complete control over their brand in the same traditional way as before. Brands are becoming fluid and co-created with fans and this presents challenges to companies that are still thinking along more traditional lines. This case with Nutella shows the risk of what can happen if they try and maintain tight control of their brand in all its aspects.
One of the most reputable spokespersons in the media industry in the Nordic region has claimed that bought media will be a thing of the past in B2B within five or six years.
Tone of voice is a vital component in your content strategy. It is a great way to get people thinking about the “personality” of your company. The language and the tone you use let people know if you are conservative, adventurous, personable, reserved, open or exclusive. One of the most interesting exponents of tone of voice, Scottish brewer BrewDog, has opened a bar just round the corner from our office.
Content strategy is all about having a plan for everything you publish in your own communications channels. It is becoming increasingly important for companies and organizations to have such a plan for their communication and marketing work.