1. Avoid overusing adjectives. One will always suffice.
2. Cut unnecessary words, even if it’s just one.
3. Avoid wordy clauses at the beginning of a sentence. The point can usually be stated in the middle of a sentence using fewer words.
4. Consolidate related sentences. A comma and an ‘and’ can tighten it up.
5. Critically evaluate content. If it’s not a strong point, cut it.
Lindsay Holmwood
Editor and writer at JG Communication. Lindsay studied journalism at Ohio State University and has previously worked for The Associated Press in the US and Thailand.
Do you want to know more about how we can help you enhance the external and internal communication of your company?
Please contact Alexandra Carmback:
Tel: 08-588 330 22
E-mail: alexandra.carmback@jgcommunication.se”